by ILana Martin
It only was last night’s Teen Choice Awards a great tribute to all things “teen,” but it was also a telling demonstration of how the music and entertainment industries have come to embrace multimedia.
The show provided a way for viewers to plug into what’s currently trending in the world and offered an experience beyond the purely audio and visual.
While my area of expertise, vocal technique, did not have a stand-out night, I did however give what I saw a passing grade.
Seasoned artists like Demi Lovato delivered captivating performances. She played on placement in lines during vocal riffs and flourishes, and was refreshing to watch. Always the professional, she connected with her fans through her voice every time. One technique she utilized is something called dynamics, or volume control in the melody line. It often helps maintain an audience’s attention.
Meanwhile, Florida Georgia Line and Nelly were predictable in their performance of “Cruise” that did not vary much from what one hears on the record. But multimedia flash and costuming dominated their portion of the show.
Bruno Mars won two awards but accepted them in a pre-recorded video, which he explained was due to being on tour. His sung acceptance speech was digitized and exciting—he used a Barry White-like vocoder that imitated an old-school R&B sound. Despite borrowing from legends of the past, it was refreshing, original, and in good taste.
Selena Gomez won three awards, for favorite breakup song (“Come and Get It”), female music star, and female “Hottie.” She beat Rihanna and Mars in her categories and accepted her surfboard with humor and teen style.